As a small business, you’ll often order decals for one reason or another. It may include a simple image of your logo intended for customers, or a large colorful decal for the front window of your shop, or maybe you need a decal for your a vehicle to advertise your services.
The other week, I found myself needing the latter for the back window of my truck. And ordering this decal was unlike my others in the past, because it encompassed much more copy.
Three Things You Need Ahead of Time
When deciding on the copy for the decal, here are a few details to consider:
Type of Font
Most businesses have logos created for them, and some are given a “style sheet.” If you have the style sheet, find it and take note of the type of font used (the typography). This will be the font you’ll want to use for your copy. If you don’t have a style sheet, and you don’t have access to the graphic designer who created your logo, then make sure to use a similar style (serif or sans serif). Also make sure to use a font size that’s big enough to be seen by others (in my case, other drivers).
Measure the Space
Before you can structure the copy and position the format, you’ll need to measure the space where your decal will be placed. So, bring out the measuring tape. For me, the back window of my truck is divided by a small, centered window, splitting my decal into two parts (for the left and right side of the back window).
Once you have these three elements figured out, begin creating your decal or hire someone to create it for you. I ordered mine from Signs.com (view a picture at the bottom of this post), and they offer free designing services. Or better yet, shop locally! If you live in the Bryan/College Station area, check out M&M Apparel or Fast Signs.
If you found this post helpful, please consider sharing it with someone you think would enjoy it too. Have you ordered a decal before? Tell me about your experience in the comments!
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