​As a small business owner, when you hear SEO, you might silently roll your eyes. The thought of attempting to optimize your website to gain more "organic traffic" can be overwhelming. What does organic traffic mean? Reliablesoft.net defines it as the term used to describe visits to a website coming from a search engine's organic results and not [from] paid ads.

The basics of applying SEO to your website isn't hard, but it is time-consuming. When referring to SEO in this blog post, I won't touch on all the different avenues, but instead, I'll focus on four simple strategies that you can utilize today to increase organic traffic. 

Okay, so I can't remove your fear of creating a website, but I can recommend Weebly as an easy-to-navigate website builder for small businesses. Other website builders are listed at the end of this post. 

Have you started creating your website? If not, why? 

​Lately, I've come across three entrepreneurs who have stalled at the creation of their website. Whether it be from fear or lack of knowledge, they're potentially losing customers and clients by not having a website. I understand the hesitancy, because I've been there before when I created my first site 10 years ago. But don't let that fear hold you back.