​As a small business owner, when you hear SEO, you might silently roll your eyes. The thought of attempting to optimize your website to gain more "organic traffic" can be overwhelming. What does organic traffic mean? Reliablesoft.net defines it as the term used to describe visits to a website coming from a search engine's organic results and not [from] paid ads.

The basics of applying SEO to your website isn't hard, but it is time-consuming. When referring to SEO in this blog post, I won't touch on all the different avenues, but instead, I'll focus on four simple strategies that you can utilize today to increase organic traffic. 

​3 simple tips for writing a press release. 

Most recently, I wrote a press release for a client, which got me thinking: How many people could benefit from knowing how to write a press release? Most people probably have no idea of where to start, let alone where to send it.

As you read this phrase, keep your eyes peeled for the error: Year Round Sports Club. Did you spot the mistake? The adjective “year round” needs a hyphen to make it grammatically correct: year-round. ​

As a small business, you’ll often order decals for one reason or another. It may include a simple image of your logo intended for customers, or a large colorful decal for the front window of your shop, or maybe you need a decal for your a vehicle to advertise your services.

​The other week, I found myself needing the latter for the back window of my truck. And ordering this decal was unlike my others in the past, because it encompassed much more copy.